Evaluation Activity 6:

To film the film opening we used an iPhone 6 which may not be the most professional piece of equipment to use but we did not have access to a high end camera as we don't have a budget to work with. Although we used an iPhone it still contains a high definition camera that records at 60 frames per second therefore providing the video with a far smoother quality.

After the filming we begun to edit our film opening with the use of multiple programs including Adobe Photoshop which was used to create the film title. We used Photoshop as it allows us to create graphics therefore it was suitable for the text/title of the film to be made using it. It provided us with the option of making it be suitable colours and adding further effects to it such as gradients. To edit the actual footage we started with iMovie on the Macs just to order the videos correctly and begin stitching them together. After that had rendered we used a software named Camtasia which is a more professional editing software and it gave us further options such as overlapping more sounds plus it was far easier to use compared to iMovie.

I learnt how to use iMovie and the basics to the software as aait was my first time using it, it is not my preferred editing software for video as it is far more complicated compared to other software I am more familiar with using such as Camtasia or Sony Vegas.

The sound effects in the background of the film openings such as the birds, gun shots and the music were all obtained through the YouTube creator section which are all copyright free and anyone can use them as long as you have a YouTube account.

Evaluation Activity 5:

Our film opening for "The Company" links to other films within the action genre to attract the audience we were looking for by the use of the background music, sound effects, costume and the camerawork. The majority of action films use fast paced music when something is about to happen such as a fight scene, in our film opening this music begins once the other characters enter the scene in which it can highlight to the audience that some form of action is about to happen. The sound effects also used relate to the action genre, its still to do with fighting as they are gun shots therefore still maintaining the action feel to it. A lot of films in the action genre make the use of guns and it also becomes far more appealing to the audience who enjoy that particular genre.

The costumes used can also relate to other films within the action genre as the character is dressed in full black to apply a secret/mysterious feel. By making the audience question who the person is and what he has to hide makes them more intrigued to view the film and find out.

Most of these points mentioned can again be related back to the "Bond" films due to action contained within the film opening and the use of fast paced backing tracks. High paced music, effective sound effects can be a unique selling point in the action genre of films which will then appeal a lot greater to that specific audience.

Evaluation 3:

A production company assists to create the film with the budgeting, scheduling, casting, scripting and more. The company will help and watch over the film from the beginning until the completion. These people are the main ones in charge of searching for actors and choosing the correct director.

A distributor helps to make your movie public and reach a far wider audience. They decide on how to promote your film and where it will be available such as cinemas. When making the decision they have to consider how many copies of the movie they should produce and distribute, the film must be viewed by prospective buyers.

A film such as ours would need to be funded and a have a decent sized budget to afford actors, cameras and so on. This would have to be assisted by production companies by showing a preview and casting our initial ideas to them. Money can become a big issue in the production of films and how the creators of the film can get the available funding needed, In the credits of the opening the main actor, producers and directors are named, this is because they are the main people associated with the film. The directors are named because they were the people who created the ideas and scene plots, the producers helped with things like casting, scripting etc. The actor is also named because people may have heard of them before therefore its a good selling point but as they are the main center point they should be credited in a obvious sense.

As the film is British as it contains British actors and has British directors and so on a suitable production company would be someone like Film 4 who help fund British film makers. This production company also have a good distribution arrangement from the connection they have and their own television channel, this can provide far better publicity for the film.

Evaluation 1:

Image 1: The title of the film.

This screen grab displays the title of the film “The Company”. This appears after the first section of the film has been shown. I thought it was effective to do it this way as it lets the audience get a feel of the film beforehand. Other film openings have used this technique such as James Bond movies. For the text colours I chose to use red which is symbolised as violence, death and red is also the colour of blood. I thought that was suitable soon as though the film is based around action and violence.


Image 2: Setting/location.

This long shot shows the location that the film opening was shot at, but it also keeps the character in the frame so the audiences focus does not wear away from him. The picture consists of a field which the filming taken place. The field was relevant to the movie plot as it contained a stone which could symbolise a memorial. A lot of films use this camera shot to allow the audience to get a greater view of the location that the scene is taking place. An example of another film that uses this technique is “Disaster Movie” which uses a long shot to show the surrounding location but also keeps the people in shot.

Image 3: Costumes and props.

The costume is shown more clearly when there is a mid shot used. The character is stood central in the shot and makes the costume more obvious and provides a greater mysterious feel. The majority of films use this shot type to show the characters and get a better feel of who they are. It is a typical camera shot as it gets straight to the point of showing off the costume being used whilst also maintaining the shots of the background around them.

Image 4: Camerawork and editing.

The effect shown in this image displays the two video clips overlapping and merging into one another. This creates a good effect and a smooth transition between the two clips whilst trying to keep it slow paced along with the slow music used. This editing technique can also be seen in some war films where the character us reflecting over the graves of those who died. This shot also uses an over shoulder angle which can keep the character in frame but shows the thing he is looking at so the audience can establish a better feel of what the object is.

Image 5: Credit font and style.

This screen grab shows the credits of the film such as the producer, director and the main actor. The colours within the credits are simple using white text on a black background so they stand out. The font is also kept simple so everyone is able to read it, if a more difficult font was used some people could have not been able to read it. Most films tend to place the more important people at the beginning of the film and the other people involved either overlapping the video or at the end of the movie. Having them be displayed just after the film title appeared kept it in a theme and consistent with how the background is still black and it smoothly changes over.

Image 6: Story and how the opening set it up.

The story is setup and comes more clear when the other characters enter through the use of a long shot of the field. The story still does not become completely obvious but it creates a better image for the audience on how he is being tracked down by some people and thy are following him. James Bond films use this sort of technique in how they show the bad person on the other side of a room but keeping both characters in the same frame as one another.

Image 7: Genre and how the opening suggests it.

The opening can suggest that the genre of the film (action) opening from the screen grab because it shows that the character is being followed therefore you can understand that something is going to happen at some point. This can also be related to the costume of the main character in how he is mainly dressed in black to symbolize mystery and secretive. Most films that want to display the genre of the film from the beginning use scenes that allow that to happen such as action films having some form of action at the start. This can come back the the Bond films, they use fast paced introductions with fights or high speed chases.

Image 8: How characters are introduced.

The character is first introduced in the first camera shot of the opening with them walking along a pathway. The character is introduced in a mysterious way which relates to how the character is. It introduces him wearing the full black costume which then also builds up on the mystery part of the character

Image 9: Special effects.

There was not any special effects used but this can come back to the overlapping of video. Image 4 can relate to this because of how they merge into one another to form a sad, reflective effect on the audience. 

Evaluation 4:

For our film the target audience would be teenagers and young adults who are generally more interested in action style movies compared to the older generation. The picture below shows what are target audience may look like and also displays the age group that we intend to target our project at. Normally these kinds of people are quite into media related activities such as films, music and occasionally books and so on. I believe that the majority of people within that group would prefer to shop at electrical and technology related stores such as a shop called HMV which sells music, films and so on. If someone were to be interested in viewing our film I wold think that their preferred TV programmes would be something relating the action genre, or something suspenseful, this could be stuff like the programmes, Dexter, Prison Break or Sons of Anarchy which all contains high amounts of action and violence therefore making our film be interesting to them.

Evaluation 2:



The image above displays both a character from our film and also another film named "Hitman". The Hitman films are originally based off of the video games named Hitman which are still being made today.I thought that these characters were particularly similar due to them having very relate-able jobs. These characters also both work alone, the only difference between their job roles is that Ben from our film left his work behind him hoping for a better life. Another similarity is the fact that they both wear black which is related and known for being mysterious and secretive, although the character on the left is wearing a suit it still strongly outputs the black as the main colour.  Overall I thought this was a good relation between the two characters and have very similar roles in the films and so on.

Why we chose the location we did:






Originally we chosen to film our project in a graveyard but we then decided against this as some people probably would not be happy with us doing that. We then thought of an alternative to this which was a field which had a large stone at the top which could have replicated and symbolised a grave of some sort. This location also had other factors that made it suitable such as the pathway at the bottom of the giant hill which the characters could emerge from and enter into the scene. By also using a big field it opens up the opportunity to use a far bigger range of camera angles such as the long shot which was used. The field used was also placed out the back of the town which made it ore hidden therefore more secretive and mysterious about what was actually going on.